Powerful and easy to use adserving technologies for publishers of any scale
Independent measurement of effectiveness and real-time control of online campaigns
Creation and management of commercial advertising networks
Product for automated sale of the traffic through RTB-auction
Solution for building exchange networks
Advertising solutuons for mobile platforms
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television.
Yahoo’s push to maintain its position as a top global ad seller will take another hit in 2014, according to new projections from eMarketer.
Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, according to people briefed on the company's plans.
Advertisers are continuing to adopt audience targeting, according to a March 2014 study by eXelate in conjunction with Digiday, which found that brands had upped audience targeting on all platforms.