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Мы специализируемся на разработке и предоставлении в качестве сервиса независимых технологий для управления, контроля и анализа эффективности интернет рекламы.

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15 August 2014

AOL Platforms: Over 90% Of Buyers Using Programmatic

Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television.

18 July 2014

Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year

Yahoo’s push to maintain its position as a top global ad seller will take another hit in 2014, according to new projections from eMarketer.

9 June 2014

Major U.S. brands are moving to programmatic

Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, according to people briefed on the company's plans.

19 May 2014

DSPs and Data Providers are Top Sources for Lookalike Modeling

Advertisers are continuing to adopt audience targeting, according to a March 2014 study by eXelate in conjunction with Digiday, which found that brands had upped audience targeting on all platforms.

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