General Data Protection Regulation Compliance


The General Data Protection Regulation (GDPR) governs the way how data on individuals is collected and processed online. It contains specific guidelines designed to strengthen sensitive data protection and make transparent all elements of data collection, storage and processing. The legislation will come into effect on May 25, 2018.


Who does the GDPR affect?

All businesses established in the European Economic Area (EEA) and Switzerland must comply with the GDPR when it comes to handling data of EEA citizens. Companies from countries outside the EEA that collect data of EEA citizens must also comply or face stringent fines. There are steps that companies themselves can take to become compliant, but compliance with the GDPR significantly depends on how your resources operate.


Does ADFOX Services fall under the scope of the GDPR?

Yes, to the extent your resources where you use ADFOX have EEA/Swiss users or in case you are established in the EEA or Switzerland.


What I can do to comply with the requirements of the GDPR? 

In order to ensure that you use ADFOX in the manner compliant with the GDPR we kindly ask you to review the following information: 

1. As a first step we would like you to make a thorough assessment of your resources to make sure that your users are treated as provided by GDPR. In particular it is advised to review your resource’s terms of use and privacy policy to check what information you have to share with your users about collection and processing of their data. Make them easy-to-access for your users. Do not forget to let them know about us: your users must know that we are processing their data on your behalf.

2. Your users prefer to be informed in advance: GDPR requires owners of the Internet resources to obtain all necessary consents and provide notifications to EEA/Swiss users before collection and processing of their data. Let us know if you need assistance in developing all required consent and notification instruments.

3. To enhance protection of your users’ data we need to enter into Data Processing Agreement with you. You may find it here. We will do our best to make this agreement available also in the Partner interface so you can easily access it. Please review our Data Processing Agreement and let us know if you have questions, we are open to help.  

4. Acting as a processor in respect of your data, we will execute your instructions subject to the Data Processing Agreement referred to above.

5. We adhere to the best practices of making your data secure by implementing all technical and organizational measures as required by GDPR. Only reliable employees who committed themselves to secure confidentiality of your data will be entrusted with its processing. Also, we will let you know if we develop any instrument convenient for you and facilitating your GDPR-compliant use of ADFOX.

6. If you need any assistance or help from Yandex – feel free to ask. Any request could be filed by sending email to   


Have any questions?

If you are unsure what steps your company has to take about using ADFOX in compliance with GDPR, you can contact us to learn more.

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