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15 August 2014

AOL Platforms: Over 90% Of Buyers Using Programmatic

Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television.

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18 July 2014

Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year

Yahoo’s push to maintain its position as a top global ad seller will take another hit in 2014, according to new projections from eMarketer.

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9 June 2014

Major U.S. brands are moving to programmatic

Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, according to people briefed on the company's plans.

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19 May 2014

DSPs and Data Providers are Top Sources for Lookalike Modeling

Advertisers are continuing to adopt audience targeting, according to a March 2014 study by eXelate in conjunction with Digiday, which found that brands had upped audience targeting on all platforms.

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11 April 2014

U.S. interactive advertising revenues exceeding broadcast television advertising revenues

U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues.

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26 December 2013

Happy New Year!

Dear colleagues and partners! Congratulations on the upcoming 2014 year. We wish you the ambitious goals and exciting challenges, bold ideas and successful projects.

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28 November 2013

Largest Russian media holdings use ADFOX technologies for ad serving

RIA Novosti Research Centre has published the Top 20 media companies with the largest audience average for the six months of 2013.

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9 October 2013

Internet ad revenues in the H1 2013 in UK, USA and Russia

Internet Ad Revenues in UK, USA and Russia in H1 2013. Display advertising shows more spectacular growth than search ad.

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3 October 2013

Ведущие сетевые агентства о programmatic-закупках рекламы. Спецпроект на MediaBizBloggers.com

Что говорят представители крупнейших Agency Trading Desks о развитии автоматизированных закупок рекламного инвентаря?

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