10 September 2014
Yandex acquired ADFOX ad tech platform
Yandex acquired ADFOX, and a new stage in the evolution of our products and services begins. We were carefully preparing for this step and made sure that the terms of service for ADFOX clients remained the same: customers can continue using our service as before. Yandex will retain and continue to develop ADFOX as a separate service which allows our customers to manage advertising.
ADFOX team together with Yandex will develop new solutions and opportunities for market players in online advertising. With the help of targetings based on the Crypta technology you will be able to show ads to the audience that advertisers need. ADFOX clients will be available to new ways to monetize traffic through RTB and Yandex Direct. There will also be additional tools for optimization of advertising campaigns. All this will help ADFOX customers to create new advertising products and increase efficiency and revenue. Advertisers will also win because they will have more promotional tools.
We are confident that Yandex has enormous expertise in ad targeting, analytics and monetization. By combining our technology and many years of experience we can create for customers new products that will allow them to apply more business models and ways of monetization.